Shenzhen Sourcing GuideLonghua District, Shenzhen
Dalang Fashion Town
Dalang Fashion Town is a planned 11.97 km2 fashion-industry zone in Longhua District, built around 22 industrial parks of which 19 are complete, campuses housing womenswear brands such as Marisfrolg, Yiner and Ellassay, rather than a stall-style wholesale market. Brand showrooms, design studios and headquarters are spread across these campuses, so buyers book visits with individual brands or the town's service centre instead of browsing open stalls.
What buyers should know
The industry saying quoted by the district government is: for womenswear, look to Shenzhen; for Shenzhen womenswear, look to Dalang, this is where the brands are headquartered, not where stalls rent by the metre.
It is a campus-based cluster, so contact brands or the town's service centre to arrange showroom visits in advance; walk-in stall browsing, as at a garment wholesale market, is not how it works.
With over 80% of companies holding their own brands, the town suits buyers looking for private-label partnerships and designer OEM rather than unbranded bulk stock.
23 companies had digitised ordering and production through the town's innovation centre by 2024, so established brands here are more likely to handle sample-to-bulk workflows and repeat orders remotely.
Where it is
- Scope
- Dalang Fashion Town is a planned 11.97 km2 fashion-industry zone in Longhua District, built around 22 industrial parks of which 19 are complete, campuses housing womenswear brands such as Marisfrolg, Yiner and Ellassay, rather than a stall-style wholesale market. Brand showrooms, design studios and headquarters are spread across these campuses, so buyers book visits with individual brands or the town's service centre instead of browsing open stalls.
- Scale
- Longhua District government (May 2024) reports 700+ fashion companies resident in the town, led by Marisfrolg and Yiner, with output value above RMB 10 billion; over 80% of the town's fashion and apparel companies own their own brands. By 2024, 23 resident companies had completed full digital upgrades of research, production, supply and sales through the town's digital innovation centre.
- Official status
- A Longhua District key development area and a national pilot for building a world-class fashion town, per the Longhua District government.
We do not publish opening hours. They change, and a wrong time costs you a wasted morning, so confirm with the market or your supplier the day before you go.
Clusters in this district
- Dalang Fashion Cluster · Dalang Fashion Town has a total planned area of 11.97 km2 and had gathered more than 700 fashion enterprises (cumulative figure as of 2023), including China's leading womenswear brands, with output value above RMB 10 billion. Its core area plans 22 industrial parks, 19 of them completed, and more than 80% of the town's fashion apparel companies own their own brands. The Dalang Fashion Industry Digital Innovation Centre has helped 23 local fashion enterprises digitise across R&D, production, supply, sales and service (Longhua District Government, 22 May 2024).
ON FILE